Facebook Brand Page Essential Tips (part 1)
With Facebook being home to almost 2 Billion users (yes that’s Billion with a B), setting up a Facebook brand page for your brand is not only a good idea, it’s a necessity.
Sounds easy right? Just post a photo, write a couple of posts, and sit back and relax while the customers come rushing in.
Wrong, it aint that easy.
Unless you have a comprehensive strategy to get your Facebook page noticed, liked, shared and engaged with, the chances you’ll actually generate any leads with it are somewhere between slim and none.
Like anything else, theres a right way and a wrong way to set up a page. So allow me to offer a few tips to help you get it right, and create an engaging page that utilizes all the things Facebook has to offer marketers to generate leads.
1. Build an actual Facebook Brand Page for your Brand.
I find that many noob marketers and intrepreneurs will create a standard personal profile for their brand or business. This is a big mistake, if you simply use a profile instead of an actual business page you’ll miss out on all the free marketing tools that come with a Facebook Brand Page, i.e. analytics, content creation tools, paid promotional opportunities, etc. And whats worse, if your customers want to engage with your profile page, they will have to send you a friend request. Talk about making it harder for a customer to do business with you.
2. Use a good quality recognizable profile photo.
Remember, any time you post this is the picture that’s going to show up next to your post in people’s feeds, and in search results, so make it a good pic.
Here’s a page I really like as an example;
3. Add a call-to-action (CTA) button.
Clicking the “watch video” button will take you to my landing page for a marketing video I’m currently promoting. Pretty slick eh?
That’s it for now, it’s late and I’m an old man. I’ll post more tips pretty soon. Thanks for stopping by, I hope you got some useful info out of this post. Stay tuned for part 2 🙂