Facebook Brand Page Essential Tips (part 2)
4. A Good About section copy can help generate more likes.
So now that we have a professional looking Facebook brand page with a call to action button, lets get to one of the most important sections of your Facebook Brand Page, the ‘About’ section.
One of the first places your visitors will look when trying to get more information about your page is obviously going to be your ‘about’ text.
There are many options within the About section to add your copy. You’ll want to use brief, yet descriptive copy to optimize the section that best aligns with your brand i.e. Your company mission statement, your personal story, your company information, or maybe just a general description.
You may also want to populate the sections that allow you to record milestones or any awards you’ve received. As well as the day and year your brand was founded or launched, or any events you’ve hosted.
By doing all this you’ll be giving your page visitors a sense of who you are, what you’re all about and what your Page represents before they decide whether to Like your page. If done correctly “Likes” will happen naturally, and often.
5. Post videos and pictures on your timeline.
Nowadays multimedia content like videos and pictures are an absolute must for any online presence, especially social media channels like Facebook. And multimedia is shared on social media sites more than ” 40 TIMES” as much as any other content type. (Buffer, 2014)
When it comes to posting pics and videos, I would recommend that you focus the lions share of your time and resources on the videos. The stats I’ve seen show videos are shared more often than pics by a large margin.
But don’t completely neglect photos, they’re a great way to give customers a look at your brand products, and they do get shared often. Plus they help generate likes just like videos do.
There’s a reason Facebook has a “watch video” call to action button available to Facebook Brand Page publishers….because it’s the most popular way to share content. And you’ll definitely want to do some “live” video. According to Facebooks news channel People spend more than 3x more time watching a Facebook Live video on average compared to non-live videos”.
Here’s an example of a good marketing video I found researching this article. Not super entertaining, but right to the point, well produced and motivates the sale emotionally by generating excitement. I like it..
Thats it for now. Stay tuned for more tips in the next few days 🙂
If you missed it, part one can be read here.