Facebook Brand Page Essential Tips for Marketers (part 3)
6. Timing is everything – How often should you post
How often you post content to your Facebook page can be very important. You don’t want to post so often that people get sick of your posts and quit following your page. But at the same time you can’t go too long between posts or you’ll lose credibility. I find that posting about once a week works for me, but your case may be different. Generally, I’d recommend posting once or twice a week and checking your performance with Facebook Insights (via the tab at the very top of your page). You can use the analytics there like popular times to tailor your posting frequency to what works best for your particular situation.
I should also mention, you can schedule your posts from within the facebook interface
simply by clicking the little down arrow next to “Publish” and selecting schedule.
7. Target your posts to specific audiences.
By clicking on the small bullseye icon at the bottom of your post before clicking “publish”, you can select preferred audience metrics to post only to certain audiences, You can also restrict certain groups from seeing the post at all in the same menu box.
You can target audiences by age, location, language, gender, relationship educational status, or interests. And you can do this for each individual post on your page if you want to target certain posts to certain groups. Very useful.
8. Keep your most important posts at the top.
Just like on blogging platforms, the Facebook platform will always place your newest posts at the top, pushing older posts down the page as you go. This can be a problem if you have a lead generation offer, or a promotion you want to highlight. The solution is to “pin” the post to the top of the page.
To pin your post to the top, click the down arrow at the top right of your post, and click “pin to top”. After that, the post will stay at the top of your page untill you unpin it, or pin a different post.
The only downside to this is that you can only pin one post at a time. But other than that one small drawback, it’s a great promotion tool.